Who Buys Generic and Why

June 25, 2013

When you look at a generic product on the shelf, is there a little voice in the back of your head that says, ‘It must be a little bit inferior to the name brand‘?  That’s certainly what the name brands would like you to think, since they spend tons of money to get you to pick their product, but generally research shows most generics are almost identical to many name brands. And, of course, they cost a lot less.

So, who among us is smart enough to realize that and resist the urge to go for the well-advertised product, instead reaching for that blandly packaged generic?  According to a new study of shopping data by Nielson Co. people who work as nurses and chefs are among those who most often save the bucks and chose the generic.

Education appears to be a factor in choosing generics.  People who’ve gone to college are more likely to pick generic headache remedies than those who don’t.  The Wall Street Journal took an intriguing look at the new research.  You can read more here.