Skippy Skimping on Peanut Butter

November 25, 2008

skippySee the rows of Skimpy Peanut Butter sitting on the grocery shelf? Same jar, same size, right?

Look again. The bottom of the jar has a dimple in it, subtly reducing the amount of product by 10%. The price, of course, remains the same.

It’s not just peanut butter that’s secretly downsizing. Cereal boxes, ice cream tubs, candy bars, paper towels and chocolate bars are among the many products quietly reducing their sizes and thereby effectively raising their prices, with no warning to the consumer.

See the full story here in the L.A. times.